First Impressions – the 7/11 Rule


As the old saying goes: ‘You don’t get a second chance to make a good first impression’.

According to one university study*, people make eleven decisions about us in the first seven seconds of contact (“The 7/11 Rule”.

They are the following:

1. Education Level

2. Economic Level

3. Perceived Credibility, Believability, Competence and Honesty

4. Trustworthiness

5. Level of Sophistication

6. Sex Role Identification

7. Level of Success

8. Political Background

9. Religious Background

10. Ethnic Background

11. Social/ Professional / Sexual Desirability

 (*Source: Michael Solomon, PhD, Psychologist, Chairman, Marketing Department Graduate School of Business, NYU.)

And then according to this study the rest of your time is spent finding evidence to prove your original impression of that person, whether that impression is true or not. This study emphasizes the importance of creating good first impressions.  you can learn how to do that by reading some of our past posts about executive presence.

This entry was posted in Positive Psychology by Shannon Polly, MAPP. Bookmark the permalink.

About Shannon Polly, MAPP

Shannon M. Polly is a corporate communications trainer, facilitator and speaker and founder of Shannon Polly & Associates, a leadership development company in downtown D.C. Shannon works with executives, managers and employees of Fortune 500 companies in two areas: executive presence/presentation skills (based on over a decade of experience as a professional actor/singer in New York) and positive psychology. Shannon is one the first 100 people in the world who have received her Master in Applied Positive Psychology (MAPP) degree from the University of Pennsylvania under Dr. Martin Seligman. She also holds a graduate degree from the London Academy of Music and Dramatic Art in classical acting and a B.A. with honors from Yale University. She also holds a coaching certificate from the Georgetown Leadership Coaching Program.

Comments are closed.