Part 7 of our “Cognitive Bias and Leadership” Series – See more here. On our January 16, 2013 blog, I gave an overview of cognitive bias (our tendency to filter information through our own past experiences, likes, and dislikes) and surmised that it can lead to judgments that are faulty. So much of positive leadership is about good decision making so we really wanted to expand on different biases. In the 7th of our series, I am going to talk about the Mere-Exposure Effect – the tendency to prefer things because we are familiar with them. What this means is that if you have been exposed to something prior, you will tend to favor it over something to which you have never been exposed…this could be a person, a product, a place, an event – you name it. In fact, if you have ever been to a concert, I am sure you saw this phenomenon in action.… …